Job Definition

Title: Sales/Account Director

Reports to: CSO/VP Sales

Cedarlane Natural Foods is a well respected food company, providing healthy and delicious meal solutions for over 40 years.  Current business includes branded, private label and co-pack supply to notable best in class national retailers as well as regional grocery accounts.  We are a nine-figures and growing sales organization featuring Perishable/Refrigerated Deli and Frozen product portfolio

 Recently acquired by Sequel Holdings in 2025, Cedarlane is being re-shaped for future growth with new investments in manufacturing, systems, and people, always with an eye on convenience and quality.  New Innovation launches and customer acquisition are key initiatives this position will support.    High quality, natural and organic convenience food offerings make Cedarlane very well positioned for the future growth ahead within dynamic CPG industry.

 Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and business partners. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve best in class results. Guided by transparency and integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, path leads directly to meaningful outcomes and business success.

 Cedarlane Natural Foods, LLC, a Carson CA based company, is seeking a highly motivated sales professional with proven results to strategically drive new sales execution within regional and national accounts.   Position reports to Chief Sales Officer/VP Sales.  This role is home office based and with preference for West Coast location. 

Duties and Responsibilities

·       Lead Development of Assigned customers/channels – Drive strategic growth initiatives and revenue expansion through selling new products into assigned retail grocery, natural, and other channels

·       Broker Oversight & Management – Provide oversight of brokers in designated channels and regions, conducting performance reviews and strategy planning sessions

·       New Business Development – Utilize market knowledge to identify and cultivate new business opportunities through prospecting, leads, and referrals.

·       Responsible for HQ accounts – Where applicable, ensure that all consumer and trade promotions negotiated at the national level are successfully executed at the local level

·       Strategic Relationship Building – Develop and maintain strong relationships with key executive decision-makers at target accounts.

·       Sales Process Leadership – Oversee planning and execution for new business opportunities, driving contract negotiations and long-term partnerships.

·       Account & Contract Management – Ensure seamless execution of existing agreements, including renewals and customer expansion efforts.

·       Leverage Industry Insights & Collaboration – Use industry research and market trends to work to create data-driven solutions to assist new product sell-in

·       Competitive & Market Analysis – Maintain a thorough understanding of Cedarlane’s portfolio, market trends, and competitor landscape.

·       Account Operations Support – Manage rebates, allowances, deductions, and receivables, while supporting customer service and order fulfillment as needed.

• Other duties task and responsibilities may be assigned at any time

Experience, Knowledge, & Skills You Bring: 

• Ability to work independently as well as collaboratively within a team environment.

• 7+ years sales experience within CPG industry including sales within fresh perishable categories including Deli, Meat, and/or Frozen foods.  Branded and PL preferred

• Experience selling to regional and national grocery channel, Natural/Distributor accounts, preferably with experience selling cleaner ingredient, natural high quality food products

• Any Club, Food Service, eComm, Mass, DTC experience a bonus!

• Deep knowledge of the Western and US retail marketplace – experience with distributors, brokers, and key industry players.

• Proven sales hunter – a proactive and driven sales professional with a track record of success.

• Understanding and demonstrated use of data management systems, syndicated data, shopper/digital marketing literate

• Self-starter & Team Player – able to work independently while collaborating effectively with cross-functional teams and broker resources

• Strong leadership & negotiation skills – experience managing broker relationships and executing strategic sales plans.

• Strong presentation and communication skills

• Leveraging relationships, sales presentation skills, negotiating and fostering mutually beneficial business partnerships with key retailers

• Perseverance, positive energy, creative, and flexible

• Ability to work independently, while communicating well verbally and in writing with all stakeholders

• Ability to work independently, while communicating well verbally and in writing with all stakeholders

• Team player, with can-do attitude and adaptable

Essential job functions

• Typing

• Good oral and written communication skills

• Word, Excel or similar software knowledge

• Outlook

• Work hours and days assigned

• Use the computer for extended periods of time.

• Job requires traveling 40-50% of the time

• Occasional Lift, carry, push, pull up to 50 lb. unaided

• Occasional bending, Stooping, turning, twisting motion

• Occasional walking

• Sitting

Education & Certification:  

Bachelor’s degree or commensurate education and experience required

Hiring Pay Scale:

$130,000 to $175,000 Salary plus 20% bonus opportunity

Cedarlane offers a comprehensive benefits package, including a 401(k) plan, as well as health, dental, vision, life, and disability insurance. We also provide vacation, sick leave, and paid holidays.

Interested and qualified candidates:   Send resume to HR:   Celia Gonzales  cgonzalez@cedarlanefoods.com